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The Power

of Good Advice.

 

We are media agency vets who drive results.

 

Our marketing transformation and consultative services drive revenue growth and profitability for our clients.

We advise on and implement innovations in marketing strategy, technology, media activation, and personnel development for brands and agencies.

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Verni Consulting Group
Services

SERVICES

Taking Your Business to
the Next Level

Discovery Session

This is our introductory consultation - free of charge.

An opportunity for us to get a baseline understanding of your current marketing efforts and business challenges. We will provide a mirror back and detailed proposal for your review post discovery.

Marketing Transformation

With an approved proposal in place, we dig in.

Our focus is on people, technology, process, and design - high impact areas that will drive revenue growth and profitability. The outputs at this stage can range anywhere from bespoke job descriptions and org charts to account reviews and martech architecture plans.

Deployment and Adoption

Outputs are only valuable if stakeholders see the benefits.

We focus on change management, technology, and process adoption as a means to more effectively activate media campaigns at scale, limiting exposure to media errors, and driving greater value out of your marketing budget.

Digging a little deeper

People

Empowering your team to drive growth.

- Resource assessment

- Paid media learning agendas

- Over-the-should training

- Paid media bootcamps

- Recruitment + retention

Technology

A martech solution purpose-fit for your business.

- Martech review

- Martech architecture planning

- Account reviews

- Audience strategy

- Analytics review

- Path-to-conversion analysis

Process

Innovate all steps in media activation.

- Activation workflows

- Account setup + onboarding

- Standard QA

- Media plan review

- Brief templates

- Naming conventions

Design

Build a marketing team that supports the entire org.

- Org charts

- ACI matrix

- Cross-team ways of working

- Change vision development

- PADCAR blueprint

- Measurement solution review

- Reporting framework review

- KPIs + measures of success

About

ABOUT

Our Experts Are the Finest

Working across agencies and brands alike, our expertise lies within key aspects of any marketing organization: people, technology, process, and design.

Led by Michael Verni, a media agency veteran, we have a proven track record of building high-performing teams and executing strategic initiatives that fuel growth.

A perfomance-oriented digital and multi-channel marketing executive, Michael has a broad range of operating experiences across all key business functions.

As a customer-centric leader and team builder, he led the growth of a billion-dollar digital media agency, growing at an average of 45% per annum consistently over 8 years.

With that kind of scale comes the need to design and launch new global initiatives to create a media management offering purpose-fit for enterprise brands - and he did just that.

CONTACT

Let’s Work Together

michael.verni@verniconsultinggroup.com

Tel: 631-553-6929

New York, NY

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Rates

We know each business is different. With a bespoke approach to our services, we offer a simplified approach to rates.

Hourly, half-day and full-day rates, offered as both virtual and on-site, are available. 

 

For more details, reach out to schedule a free, no obligation discovery session.

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